In an exclusive interview with DJ Slim, renowned producer and rapper Ball J emphasized the importance of balancing social media presence with traditional media engagement. Despite social media’s immense influence, Ball J stressed that traditional media outlets remain crucial for securing lucrative events, particularly during peak seasons like Christmas.
“I’m a firm believer in TikTok’s power, but artistes mustn’t neglect traditional media,” Ball J advised. “As Christmas approaches, focusing on traditional media will be key to landing high-profile shows and events, which are often managed by these established platforms
