I Initially Thought Social Media Was for ‘Maame Water,’ but Now I See Its Power in Ministry – Piesie Esther

Renowned Ghanaian gospel sensation, Piesie Esther, has shared her transformative journey of embracing social media as a vital tool for advancing her ministry.

The 2023 VGMA Gospel Artiste of the Year confessed that initially, she perceived social media as a realm dominated by frivolous pursuits, epitomized by the colloquial term “Maame Water” – a symbol often associated with vanity and superficiality in traditional Ghanaian culture.

However, during an insightful conversation on Adom TV’s Showtym, hosted by Sally Mann, Piesie Esther revealed her paradigm shift. She now recognizes social media’s immense potential as a platform to:

– Amplify her gospel message
– Connect with a broader audience
– Foster meaningful engagement
– Promote her ministry’s mission

Piesie Esther’s newfound appreciation for social media underscores the power of digital platforms in modern ministry, highlighting the importance of adapting to innovative ways of spreading the gospel.

With her refreshed perspective, Piesie Esther continues to inspire and uplift her followers, leveraging social media’s vast reach to share her music, message, and ministry.